George,

At first glance it seems simple which is what I really like about it. However as you stare at it for 10 seconds you begin to notice some powerful messages.

The word ” sale ” is a different color which accents the foundation of the type of transaction the community is most excited to dicuss

The .com is the same color as sale yet it is turned on vertically which to me is a common Web 2.0 identifier. I like that too.

The two “l l’s ” you mentioned do form the roof of a house. That is a very clear, simple conveyance of real estate. However one l is a different color from the other one. That is a subtle message of it take both the ‘sale” and the “ology” or the study or hence to be the communal effort to make the deal work.

The color combination is pleasing to the eye and it will reproduce well on shirt and hats.

I’m certainly not saying this is the absolute best this designer and can do. I think it might be possible to accent “community” or “elite service” very subtly without mucking up the clean logo. However although this logo seems boring at first glance it is very professional and conveys a lot with simplicity.

Just my two cents here… what does anyone think?

Hi, I’m the one who design #0

Here’s what I thought

A great logo was created by long process. so there will be logo transformation. for example is Nike.

Before the swoosh become independent, they used NIKE with swooshed under the type.

So in this case, I think we better use typeface with accent, because the brand name it self still need to be recognizable/memorized. So…after the brand has been known worldwide, You can start play with images as your main Brand. ShortSaleology still need to be exposed first afterall..that’s a hard word to spell.

CMIIW

Now that I look at #32 and 33, they’re pretty cool. Goes with the theme. I would try it out with a blue color to see how it looks. Now lets think of world renouned companies like Mc Donalds or Verizon. They are all just words and they get the point across. Color is everything I think. #40 will work very well I think.

Freddy, that’s my point, you take away the name from those logos and some of them you will know, others you may not. You would never recognize a small foreign companies logo. World renown branding cost lots of money and takes years to build.

I don’t really know what Cory is exactly looking for, simple is great, but also an image that can be used separate from the term shortsaleology is what I’m expressing and the community will automatically know what it is. There are going to be times and advertising where that term just does not fit on things with the slogan on top of that.

I didnt see #50, where is it?

I still don’t get it.

I do not think any on them are going to be recognized by RE investors just looking at them. (in 3 seconds or less) I think a lot of folks will think you are talking about shorting stocks or just have no idea.

I have asked this before but do not think I received an answer . Who is the target audience? And if it is RE investors why don’t you incorporate the $ sign into the logo. Lets face I know we want to help folks (myself included) but most RE investors (I assume including you Cory) are “for profit operations” Its nice to put what ever spin you want on this but if you are marketing to RE investors then you need to zero in like a laser on what it is you do and what the benefit is PERIOD!

Anything else is just fluff plain and simple,

Good luck
Jay

This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not be false to any man.
(Shakespeare, Hamlet)

George
You are correct. I was getting a little frustrated because it appears at least to me that almost every one here is breaking all the rules of marketing as I understand them them. . Just be cause they think THE MARKET will understand it does not mean they will. I guess I will just have to agree to disagree about how they are doing this. I agree that this should be professional.
Thanks again
Jay

This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not be false to any man.
(Shakespeare, Hamlet)

George,

Your words, priceless. (No pun intended)

I hope they find a logo the will be understood by RE investors beyond this group. After all I thought that is what this is all about.

Thanks
Jay

This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not be false to any man.
(Shakespeare, Hamlet)

Keegan, my point is, a tremendous amount of money goes into marketing for these large companies, and all they want is there name to be imprinted and memorable, but they advertise everyone, to anyone and in many different venues, they spend so much money promoting that logo, more than our entire community makes in a year, because they invest millions into advertising, so don’t be confused about it being a great logo, they have great marketing streams and dollars. The next thing is, I think where all this breaks down, those MAJOR corporations, has a lot more population to cover and spread the word for them, we are only about 3 percent of the US homeowners and even less when it comes to investors.

I agree, the name will sale itself Cory, however, again it goes back to image, you are not creating one with just words and you are tarnishing it with cash symbols!

It even has the time clock, which of course we know is a key, key, key element!

Cory:
#34 logo is great, It is clean & simple. The colors are bright & clean. Two things with short sales: You have a home that may go into foreclosure and you have people in distress. This logo represents both, a home & helping hands, to relieve them from stress. The hands are neat as the chimmney. You could even have smoke coming from the chimmney with words that helps the home owners ie: “save your credit”, “”we can help”. etc. I like the slogan ” A community of short investors serving as one. I would add the word “sale”. A community of short “sale” investors serving as one. Also maybe the word SALE be in a different color to highlite this to the home owner.

PICK ME PICK ME

John

#74 Best describes your creative brief. Also this was also one of the few designers that understood what you missed typed in the brief “short community”. The design incorporates a community working together. Most important you will be able to use the graphic element as a stand-alone train the audience to recognize it as such. Create you own tee shirts, mugs and hats etc. with it .