So here’s a shocking little nugget of information (can’t you just hear the sarcasm dripping?): Younger borrowers are more likely to be underwater than older borrowers.
I know – crazy, right?
Around 50% of borrowers between 30 and 34 were underwater as opposed to 28% for those over 50. Makes sense though, doesn’t it? If you’re older you’ve been paying down your loan longer and are less likely to be underwater.
But despite the fact that this bit of information is so obvious the implications of it escape most people. If you’re pushing short sales, or otherwise making your own way in the real estate business, you need to know who to focus on.
Are you cruising the golf courses looking for people to help? Are you checking the early-bird specials for a listening ear?
Probably not, right. You need to focus on the younger segment of the population. You need to find the people who need your help the most. Little tips like this can revolutionize how effective your business is.
So don’t miss out on great opportunities by spreading yourself too thin. Concentrate on where you’re needed most, and be a servant.